Well, I couldn’t be more honored then to introduce todays guest who won’t need much of an introduction at all! She has been mentioned by many of my guests for her inspiration and her incredibly informative blog! And now her new book coming out! She follows my passion for flowers! She has written the book she wishes was there when she started out called Floret Farm’s Cut Flower Garden: Grow, Harvest, and Arrange Seasonal Blooms! Recommended by Jean Martin Fortier when I recently interviewed him who wrote a blurb for it so…
To win a copy of Erin’s Book enter a comment with your favorite take-away from this episode or a kind word for Erin in the show notes page on the Organic Gardener Podcast Page! Then make sure you sign up for our email list so when I announce the winner you’re notified that your comment won! Contest Ends March 21, 2017!
Tell us a little about yourself.
I have a two acre flower farm its called Floret about an hour north of Seattle.
What we’re known for is squeezing a ton of flowers into a really tiny space and we grow more like 4-5 acres in our two small little acres here.
Alright, well we’re excited to hear about how your pulling that off!
Tell me about your first gardening experience?
Well my parents, my dad was an avid gardener so I definitely grew up around nature… but when I was little, tiny … like as far back as I can remember I would dig up weeds and plant them in long straight rows. My mom remembers I wasn’t even in kindergarten yet I would always ask for a a little plot of land which I never got! I grew up in the suburbs. I would plant little weeds in straight rows it was almost like I knew what my destiny was gonna be back then …
I bet a lot of listeners have memories of picking weeds and maybe not putting them in straight rows… but like picking a dandelion and putting it in the ground to grow…
How did you learn how to garden organically was your dad that way?
When we were, my kids were born, I started paying more and more attention. When I was pregnant to what I was putting in my body. Then I had heard about pesticides and started eating organically. That whole world opened up and when I started growing my first garden at my house
my own vegetables
planted an orchard
got chickens and
did all those things
I knew I didn’t want to use any chemicals and started researching and learning all I could… so I read Eliot Coleman’s book
It was more of a farming book and applied those things to my vegetable garden …. As the flowers took over my life I just kept applying those organic prinicipals to everything I was growing… because I didn’t want to be
surrounded by chemicals and
babies playing in the mud I’m not gonna
spray chemcials in my yard
From the beginning really in my own personal garden always… been organic…
So do you want to tell us how you got flowers?
So we left the city …I grew up in the suburbs then in Seattle, I was a city kid
a city kid who’s always longing to live in the country so when my husband Chris and I got married and we had our daughter
I had this really deep …. a strong calling … we have to get out of the city … and we need to go now! … and go put down roots somewhere! We looked for a little over a year but we
couldn’t afford until we discovered the Skagit Valley… this beautiful place we now call home and we bought a house with an acre…
tilled up a garden
planted an orchard
wanted to have an homestead
which is hysterical now, I’m like totally lazy in some ways and I can’t imagine slaughtering my own chickens and all that… I had this idealistic…
it sounds dreamy right…
it totally does and it’s disgusting when you actually do it …. we tried
so the more we tried…. I wanted all these things
I tried all these different ideas out for maybe a way I could be growing things and be home with my kids and also bring in some income … and flowers really … after a lot of trial and error and testing out a bunch of ideas … it was when I saw how someone reacted …
I delivered a bundle of sweet peas a $5 jar of flowers to this woman and I handed them to her and she smelled them and she just started bawling and telling me all these memories and I had childhood memories associated with sweet peas and then I started crying … right there standing on her doorstep and we’re both bawling and I knew this is what I am supposed to do!
These little tiny blooms had so much power… I wasn’t even aware of that and so I came home
tore out the vegetables
tore up the orchard gave it away
got rid of most of the chickens and
planted as many flowers as I could pack into my backyard
more and more and bigger
took over the neighbors back field …
and it grew from there
“So you took over the neighbors backyard, that’s an interesting way to expand… so you’re renting or leasing?”
We are leasing… Our house is on 1 acre. Maybe a 1/6 of an acre so it’s like a very large garden off our back porch. There’s 2 acre field that borders our back property it was a
became a soccer field
One day my neighbors lawn maker broke down and he was angry and frustrated and his kids weren’t playing on the soccer field… and I ran out there with a bunch of cash begged him to let me rent it … and he said yes, and I caught him at the right moment…
I started tilling up that field and planting more flowers so in total we’re only growing 2 acres of flowers…
So my next question is then how did find your market if your kind of far from town…. where do you see things and how did you get that part?
What To Do With Flowers?
The first couple of years, it was figuring out what do I want to with flowers?
Did I want to do weddings?
I did a weekly flower subscription
I tried a lot of different things …
people weren’t really biting
I was really really struggling to sell the flowers the first 2-3 years I couldn’t figure out how to sell them, I could figure out how to grow the flowers but I getting people to take them was a whole other story
I figured out how to grow them
I was interviewing this woman for a farming article I was writing. She was talking about being the face of my business.
I’m naturally very shy, and naturally introverted. She said instead of doing a logo and the business name that I actually
hire a photographer
put on a cute outfit
take pictures of me holding the flowers
I was like Omg are you kidding me, no way am I gonna do that… but I was desperate, and nobody would by my stuff and everybody was a little bit panicked when I walked into a flower shop I was a little aggressive with my
Nobody cared about local what I didn’t realize what they really cared about was our story, as an artisan maker what they care about is
why you do it
who you are
Market your story
So I changed out all my marketing material and added pictures of my family and i working with the flowers and it all changed since I haven’t really had to sell anyone… I just tell our story and people totally connect with it…
So where do you sell them then at florists or farmer’s markets or I thought you sold to a CSA?
we sell to 24 Whole Food Stores throughout the Pacific NW
boxes to the largest CSA in the country full circle farm and our spring blooms they ship to
local wedding of florists
They go a ton of places I would say natural grocery foods like whole foods have been our biggest customers from day one.
What’s the weather like in the Skagit Valley, I would think Valentines or Mothers’s Day in the Rocky Mountains would be difficult to grow ?
we’re more mild for sure
we have a very wet cool spring
daffodils just poking out of the soil….
over the years more and more hoop houses so now we have
11 hoop houses – 2 of which are heated.
haven’t forced things out of seasons just extended our season
Mid March we’ll be picking anemones through oct nov kind of when we close the farm down…
at least from field and farm work
Tell us about something that grew well last year or last season…
Dahlia’s are always a huge beautiful crop for us so last year we had over 7000 plants in the field! I am kind of crazy I like to plant in rainbow order so for the photos…
So it went form burgundy all the way to red to raspberry all the way to white…
Probably biggest and best dahlia season to date…
The feeling of standing in the middle of that beauty it’s hard to even catch your breath…
So is it true your husband takes most of the pictures?
Yep taught ourselves photography … the ones that look overhead…those are the ones I shoot
unless it’s a picture of our entire family where we bring a photographer in… he does all the pictures for
for our website…
he really has quite a talent
Are there any tips and tricks you want to share they’re so beautiful…
we have really beautiful light
we don’t use any special stuff we don’t to a ton of editing…
Occasionally we have clone out a blue port-o-potty out in the background because they’re so annoying and ugly ~ we ask the berry picking guys please move that….
there’s a bright blue one in the back field …
there’s very little editing we do…
Magic Light Hour
last hour before daylight
all of a sudden everything starts to glow
sparkly and twinkly
Either shooting in the early morning when the sun is rising or in the evening when the sun is setting that’s what is giving that stunning glow and then we try to put the sun behind the subject.
If I’m standing and Chris is shooting me with a bouquet of flowers I try to stand with sun behind me so it’s throwing it’s light through the blooms and behind me and so it’s creating that magical glowing quality…
Well they are stunning and gorgeous and A lot of it is the flowers your growing, the bulk of them it is… all together…
it does’ it goes on forever… the berry fields behind us there’s rows and rows and … a lot of people thing they’re ours but it’s just the farms around us… we’re this little postage farm in the middle of all these gigantic farms all around us.
Is there something you would do different next year or want to try/new?
This year our biggest farm goal
We have a small seed company that we started last year… we’re bringing in seeds from all my favorite breeders all over the world
all of my favorite cut varieties mentioned in the book….
ones the …
Resurrecting the sweet pea
We have seeds from the best sweet pea seed sin the world
growing them out on the farm
10000 little seedlings in the greenhouse
We’re going whole hog to growing our own seed
importing is getting harder
due to drought in California and New Zealand
growing out some other varieties … dip our toe into that world….
we have our own seed line
take our own
I love the way you said we’re gonna dip our toe into that world… and that’s where Skype dropped the call…
I saw that you have that little blog post you wrote that has the pictures
We have our own seed line ….
100 varieties of seed
bulbs from holland our favorite varieties…
2nd year doing that
certain varieties that we can’t get our hands on or there is a world shortage that’s why
falling out of favor and the seed breeders are going to drop the lines that’s why we’re trying to catch up and speed to grow out these varieties
hold those genetics save them for extinction…
Normally in the field when you grow them for cut flowers you hardly ever see any color in the field… if the flower field full of color you know there’s a problem the farmer hasn’t sold their product …
have to let the flowers blow out and be pollinated and set seed instead of harvesting
certainly isolation distances…
sweet peas don’t need a ton of separation between 10 and 15 feet some need like sweet peas
300 feet and some need a quarter of a mile
trying to find that information
getting in touch of info
there’s tons of info on vegetables…
around seed saving for flowers specifically
working on this and kind of pioneering
to gather information and make it available for others….
Tell me about something that didn’t work so well this season.
Dinner Plate Dahlias
This year we grew, we normally grow dinner plate dahlias… the big beautiful fat, ones that are great for flower arranging so here in Washington, they get damaged growing outside so we grow them in a greenhouse and we devoted a huge amount of our greenhouse space to dinner plate dahlias
The cut flower crop was spectacular, but the problem was when we went to dig those tubers normally you get 7,5,10 tubers because the greenhouses were so hot and humid the tubers were awful…
So we know know if we want to grow them for tubers and to save more tubers out of them don’t plant them in the hoop houses …. so that was a hard lesson learned we lost a good 25% of our tubers that were planted in the hoop houses to rot…
Did you still get to harvest the flowers…
So we didn’t get to increase our stock… so for us knowing as much as we do as flowers that was a pretty big failure… but every year we blow it on a lot of levels… that’s where you learn the most but they are the most painful mistakes and the hardest to learn but it’s part of gardening and growing…
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Let’s Get to the Root of Things!
Which activity is your least favorite activity to do in the garden?
I hate weeding, I absolutely despise it ….and I procrastinate like crazy …
and that just makes it worse?
What is your favorite activity to do in the garden?
My favorite thing is harvesting especially at dusk when nobody’s around the tractors are kind of in the background just strolling thru the field picking that’s pretty amazing…
So how many flowers do you harvest a day? I was listening to your Martha Stewart interview. You were talking about harvesting 1000s of flowers! My big goal a couple of years ago when I first started my podcast was to plant 750 sunflowers! That was my challenge for myself and that seemed huge! I realized if I was gonna sell sunflowers I would have to grow like 750 a week for like 12 weeks…
We’re harvesting full tilt 3 1/2 days a week and we are fast too…
on average when we’re picking dahlias…
we’re picking between 400-500 bunches of 5 stems
that’s like an average dahlia harvest during peak season….
We haven’t been growing sunflowers in the last couple of years because they take so much space. The last time we did sunflowers we did about 35,000 that year!
OM Goodness… in your little two acres?
we turn and burn so when something’s done we till it in and replant the beds. So we try to get as many crops as we possibly can/
So I always try to get my sunflowers in by April 22nd by Earth Day…When do you start?
Normally I go right about our last frost about the 25th of April. Then we plant them about every single week until about mid July. We plant with the fast flowering sunflowers to get them to bloom before the fall frost.
I guess you’re not as worried about them going to seed. I mean I pretty much decided that I’m just sticking with sunflowers for bird feed. There was a day I was dreaming about being a cut flower farmer but I don’t think I have what it takes. …IDK if we did it full time all the time more together then I do… it sure looks beautiful but IDK…
What is the best gardening advice you have ever received?
NEVER CUT CORNERS
Well you reap what you sow or you get back what you put in.
I hear this year in and year out… if I never cut corners if I don’t compare a bed with enough compost and fertilizer …. something that’s stressed and I plant it anyway. Any time I try to get away with something it always bites me in the butt. Anyway… I have never been able to pull one over on nature …
Really the more generous you can be and do things…
do your best the more your rewarded the more I cut corners… at least for me… it never works out…
I think that’s great advice and you certainly know what you’re doing. A main theme on my show has been soil health. I’m sure what your saying if you don’t put the best compost. and try to get that bed up to the best it can be … what about pests do you have problems with pests? That’s been a big challenge my listeners. The two biggest things are time and then pests are their biggest challenges …
So here earwigs and slugs are really big pests for us. We’re not plagued with Japanese beetles. Which is amazing but the slugs get in an and ruin all your crops and baby plants. Then the ear wigs come out and night and bite big holes in all our flowers so there’s the product it’s
safe for pets
called Sluggo plus
I buy it by the big ole bag
That’s my miracle solution for both of those…
A favorite tool that you like to use? If you had to move and could only take one tool with you what would it be.
I’d say my little Japanese wedding hoe,
I hate to hoe
I want it to be really fast…
IDK my husband makes weeding seem so easy… he’s usually on top of it, I feel like we don’t get a lot of weeds at our place… where do you get the most weeds? Between your rows???
In our beds too … you guys are probably more dry …
But we’re consistently moist, a little bit of heat and moisture and everything germinates. We use a lot of landscape fabric to keep weeds down in our pathways and also for our growing beds and
burn holes in the fabric so we can plant through it…
But weeds are a constant problem because everything is so moist everything wants to grow….
Incorporating food into bouquets
I usually ask about a favorite recipe you like to cook from the garden. IDK do you have a favorite flower arrangement?
One of my favorite things to do is to incorporate food into bouquets
little current tomatoes
and herbs that have gone to seed
green beans on the stem… they looks so cool when they are tumbling out of the side.
Most people who don’t even notice flowers. When you have the unripe raspberries that is a great conversation starter….
A favorite internet resource besides your amazing website which is a great resource…
website that I stalk the most
a grower in England
she has the most informative website with so many resources
articles she’s written
I feel like I could spend weeks on there… not even get to the bottom of it,
photography is stunning
everything she says to do it works
go to source for information and inspirations…
Speaking of resources I saw on your website you have that gorgeous garden journal is that new this year too? What a year for you!
I love it it’s what I wanted to have for myself, it’s what we feel is the perfect garden journal, next year we’ll have a pocket for plant tags…
I just love it!
A favorite reading material-book, mag etc you can recommend?
My new favorite books
floral designer in NY and she is the loveliest person…
one of the most beautiful books I have ever had and I collect books and it feels like
your heart gets ripped out and stomped on in the best way…
it is so stunning!
so many flower arrangements!
such great stories!
If you have a business to you have any advice for our listeners about how to sell extra produce? Or get started in the industry?
I would say that at least what I have found and this goes across any industry…
Sharing Your Story
being the face of your business
really we want to hide behind the product that we make or
hide behind the flowers
hide behind the produce
You can step out from behind what our’e creating. Actually show up so that customers can get to know you and why your doing what your doing
across the board
most connecting ultimately sets you apart
most successful are the ones that share their story….
Are you a millennial?
IDK I was born in 1980.
Another Rockstar Millennial! The Millennial I get to interview are the best! My step-daughter was born in 1980. She’s one of the hardest working people I ever met! Both of my step-daughters are and they both are amazing hard workers!
Final question- if there was one change you would like to see to create a greener world what would it be? For example, is there a charity or organization your passionate about? Or a project you would like to see put into action? What do you feel is the most crucial issue facing our planet? In regards to the environment either in your local area or on a national or global scale?
DROP the CHEMICALS!
Well, I feel like we at home … home gardeners can actually make the biggest difference by
DROP the CHEMICALS!
stop using chemicals in your soil!
start feeding your soil!
growing more beautiful things!
food for the pollinators!
an environment for your grand children!
creating these little oasis’s in our own backyards…
That was beautiful …. That’s a big part of my husband and my mission is to help people grow their own little organic oasis. He worries so much about is there gonna be a planet for our future generations? I feel like I am blessed because I get to talk with my guests and listeners I ‘m a little more optimistic….
I just think that is perfect!
Do u have an inspiration tip or quote to help motivate our listeners to reach into that dirt and start their own garden?
My favorite own motto don’t worry about making mistakes. Just get your hands in there and get dirty. You’ll learn the most by making mistakes. So often what doesn’t work is what ends up teaching you the most so just get in there. Try and don’t worry about killing plants because you’re gonna kill a lot of them! … So just make peace with that from the beginning…
Thanks so much for coming on and sharing your journey and being so eloquent!
How do we connect with you?
So you can go to our website Floret Flowers
big ole blog full of all kinds of info…
there’s a little button that says book…
Amazon’s got it
Hopefully there’s something there you can learn!
To win a copy of Erin’s Book enter a comment with your favorite take-away from this episode or a kind word for Erin in the show notes page on the Organic Gardener Podcast Page. Then make sure you sign up for our email list so when I announce the winner you’re notified that your comment won!Contest Ends March 21, 2017!
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